social media quotes Doug Frisbie

“The minute news hits the wires, it becomes a conversation. It’s just a question of how high [the] volume [of] that conversation will become.” – Doug Frisbie, Toyota Motor Sales USA’s national social-media manager

social media quotes Ted Leonsis

“We look at the Web as being our basic power plant, kind of like electricity, so the Web and communicating in this fashion is second nature to us now. It’s not like we go brochure, television, mail. It’s Web, and then everything else. It’s social media first, and everything else.” – Ted Leonsis, owner of the Washington Capitals

social media quotes Norm Elrod

“Search is about figuring out what people are looking for when they enter keywords into their favorite search engine. Social media is what people are actually saying to each other; they’re telling us what they’re looking for. We, as marketers, should be able to fit it all together pretty nicely.” – Norm Elrod

social media quotes Denise Zimmerman

“Social media can be an enabler and an accelerator of existing core capabilities, values, attributes and plans. It can even be a catalyst for change. But it can’t magically create what doesn’t exist.” – Denise Zimmerman, president of NetPlus Marketing

social media quotes Jackie Huba

“Today people don’t trust companies. One of the things marketers want to do is to humanize their brand. What better way to do it than put a live person in front of them?” – Jackie Huba, author

social media quotes Gary Stein

“A marketing person should always ask one key question when beginning to develop a social media strategy: how much chaos can this organization handle?” – Gary Stein, vice president of strategy for Ammo Marketing

social media quotes Chris Perry

“If you’re a brand marketer looking at this as a creative way of just getting that one-time transaction done, you’re not recognizing the power of social media and how consumers are playing in the marketing space.” – Chris Perry, executive vice president for digital strategy at Weber Shandwick