What is social media marketing? It is known as Viral marketing via internet. Viral marketing is a strategy and process for distributing electronic messages to be a channel for communicating product information to the public a widespread and growing. Viral marketing through the Internet evolved, which duplicate itself into more and more, like working a computer virus. Viral marketing requires Internet network connection in use.
Professor Andreas Kaplan and Michael Haenlein state that for the success of a viral marketing must meet three criteria as follows:
- The media and people who act to convey the message that is being campaigned. This person must have fairly extensive social networks and trust and the media are easily accessible to everyone.
- The message or an invitation to be campaigned for an easy to remember and inspire people to follow him.
- Enabling environment and the right time to launch a viral marketing program.
Application
Viral marketing disseminate information by way of Internet users utilize a database that has been registered and used in bulk. Examples are electronic mail free web sites such as Yahoo!, Hotmail, and Google Mail, which in addition to providing a free email service, also provides a variety of product offerings along with the email service.
Another example is the dissemination of information / marketing viral through the deployment of e-book free of charge, by including some business links in it.
Viral marketing is a form of modern marketing strategy that promises fame marketed products, to see the high public interest that is always connected Internet connection to access the free features (which had actually been inserted into a variety of links that applied from viral marketing). Creative ideas are very necessary in this type of marketing because the Internet user community is critical in sorting out which information is provided purely for information and which is a business strategy.
