social media marketing

What is social media marketing? It is known as Viral marketing via internet. Viral marketing is a strategy and process for distributing electronic messages to be a channel for communicating product information to the public a widespread and growing. Viral marketing through the Internet evolved, which duplicate itself into more and more, like working a computer virus. Viral marketing requires Internet network connection in use.




Professor Andreas Kaplan and Michael Haenlein state that for the success of a viral marketing must meet three criteria as follows:

- The media and people who act to convey the message that is being campaigned. This person must have fairly extensive social networks and trust and the media are easily accessible to everyone.
- The message or an invitation to be campaigned for an easy to remember and inspire people to follow him.
- Enabling environment and the right time to launch a viral marketing program.




Application

Viral marketing disseminate information by way of Internet users utilize a database that has been registered and used in bulk. Examples are electronic mail free web sites such as Yahoo!, Hotmail, and Google Mail, which in addition to providing a free email service, also provides a variety of product offerings along with the email service.

Another example is the dissemination of information / marketing viral through the deployment of e-book free of charge, by including some business links in it.

Viral marketing is a form of modern marketing strategy that promises fame marketed products, to see the high public interest that is always connected Internet connection to access the free features (which had actually been inserted into a variety of links that applied from viral marketing). Creative ideas are very necessary in this type of marketing because the Internet user community is critical in sorting out which information is provided purely for information and which is a business strategy.

social media icons

Hunting knick-knacks for free on the Internet for Web design purposes it is quite exciting! smiley icon, Free Download Vector Icon, Social Media is such a web icon, and socialbeureaucrat once again try to review your job easier browsing to find Vector Icons, icons Free Download, Free Download Vector Icon, biggrin Social Media.


Here is a sample set of sets of the most popular Social Networking Icon on the internet today.





for those of you who are looking for a tutorial on installing floating technique and want to apply it in your blog each can be helped with this article.

Some of the requirements you must meet to follow this tutorial floating, among others:

- Prepare image (picture) social bookmarking images that have been uploaded in hosting you, do not forget to prepare its source image URL links.

- Prepare all your social media links, both G + link profile, link Facebook profile / Fans page blog, twitter links, etc. and if you want to add, feedburner link your blog, you can enter into the floating technique.


(Prepare all: Delicious, Flickr, Twitter, Retweet Button, Facebook, MySpace, StumbleUpon, Digg, Slash Dot, Mixx, Skype, Technorati, Reddit, FriendFeed, YouTube, LinkedIn, Newsvine, SlideShare, Google, Google Talk, Yahoo, Yahoo Buzz, Netvibes, AOL, Microsoft, MSN, Apple, MobileMe, App Store, Amazon, Last.fm, Mister Wong, Qik, Vimeo, Viddler, Virb, Tumblr, WordPress, Blogger, Posterous, Behance Network, Design Float, Deviant Art , Design Bump, Friendster, Bebo, Squidoo, Share This, RSS, and Email. choose your favorite for best SEO options)


If both the above requirements you have met, the next step is to put it on the blog,

<a href="your_socialmedia_URL" title ="your_socialmedia_title" rel ="nofollow" target="_blank" style="display:scroll;position: fixed; bottom:105px; left:5px;"><img src="your_socialmedia_image_URL"></a>

blue fonts are fixed, while red fonts are changeable according to your needs

How to Install Floating Code in your wordpress blog (self hosted and wordpress.com)

- Login to your wordpress dashboard
- Find and click the "appearance">> "widgets"
- Select widget "text">> paste the script above which you have previously edited
- Do not forget to click "save" to save




How to install the floating script on blogspot

- Login to your blogger account
- Select the "design">> "add gadgets"
- Select the gadget "html / javascript"
- Paste the script above which you have previously edited,
- Do not forget to save

Easy is not it? At least, we tried to increase the number of friends in Google +, facebook / fans, twitter, etc. by placing a social bookmarking button by using the floating technique that we use in our respective blogs.

Thanks for reading,
Hopefully useful

PDF: BUREAUCRACY - Ludwig von Mises Institute

BUREAUCRACY - Ludwig von Mises Institute

 content lookup:
THE terms bureaucrat, bureaucratic, and bureaucracy are clearly invectives. Nobody calls himself a bureaucrat or his own methods of management bureaucratic. These words are always applied with an opprobrious connotation. They always imply a disparaging criticism of persons, institutions, or procedures. Nobody doubts that bureaucracy is thoroughly bad and that it should not exist in a perfect world.


The abusive implication of the terms in question is not limited to America and other democratic countries. It is a universal phenomenon. Even in Prussia, the paragon of authoritarian government, nobody wanted to be called a bureaucrat. The Prussian king's wirklicher gehei.mer OberRegier1J,ngsrat was proud of his dignity and of the power that it bestowed. His conceit delighted in the reverence of his subordinates and of the populace. He was imbued with the idea of his own importance and infallibility. But he would have deemed it an impudent insult if somebody had the effrontery to call him a bureaucrat. He was, in his own opinion, not a bureaucrat but a civil servant, his Majesty's mandatory, a functionary of the State unswervingly attending day and night to the welfare of the nation.

Bureaucratic Theory by Max Weber

Bureaucratic Theory was developed by a German Sociologist and political economist Max Weber (1864-1920). According to him, bureaucracy is the most efficient form of organisation. The organisation has a well-defined line of authority. It has clear rules and regulations which are strictly followed.

According to Max Weber, there are three types of power in an organisation :-

1. Traditional Power,
2. Charismatic Power, and
3. Bureaucratic Power Or Legal Power.

Features of Bureaucratic Organisation

The characteristics or features of Bureaucratic Organisation are as follows :-

1. There is a high degree of Division of Labour and Specialisation.
2. There is a well defined Hierarchy of Authority.
3. It follows the principle of Rationality, Objectively and Consistency.
4. There are Formal and Impersonal relations among the member of the organisation.
5. Interpersonal relations are based on positions and not on personalities.
6. There are well defined Rules and Regulations. There rules cover all the duties and rights of th employees. These rules must be strictly followed.
7. There are well defined Methods for all types of work.
8. Selection and Promotion is based on Technical qualifications.
9. Only Bureaucratic or legal power is given importance.

Criticism of Bureaucratic Organisation

Bureaucratic organisation is a very rigid type of organisation. It does not give importance to human relations. It is suitable for government organisations. It is also suitable for organisations where change is very slow. It is appropriate for static organisations.
Bureaucratic organisation is criticised because of the following reasons :-

1. Too much emphasis on rules and regulations. The rules and regulations are rigid and inflexible.
2. No importance is given to informal groups. Nowadays, informal groups play an important role in all business organisations.
3. Bureaucracy involves a lot of paper work. This results in lot of wastage of time, effort and money.
4. There will be unnecessary delay in decision-making due to formalities and rules.
5. Bureaucratic model may be suitable for government organisations. But it is not suitable for business organisations because business organisations believe in quick decision making and flexibility in procedures.
6. Too much importance is given to the technical qualifications of the employees for promotion and transfers. Dedication and commitment of the employee is not considered.
7. There is difficulty in coordination and communication.
8. There is limited scope for Human Resource

Bureaucrats, scientists move SC against n-plants

New Delhi: Members of civil society, including former bureaucrats, scientists, a former Navy Chief and NGOs, on Friday approached the Supreme Court seeking its direction to stay construction of all proposed nuclear power plants.


They have filed a joint PIL pleading that the Civil Liability for Nuclear Damage Act, 2010, be declared as unconstitutional and appoint an expert independent body to conduct a thorough safety reassessment of all existing and proposed nuclear facilities in the country.

"Issue an appropriate writ canceling clearances given to proposed nuclear power plants and staying all proposed nuclear power plants till requisite safety assessment studies, thorough comparative cost-benefit analysis and meaningful public hearings are carried out by or under the supervision of an independent expert body," the petition said.

The petitioners, who include former Cabinet Secretary T S R Subramanian, former Chief of Naval Staff L Ramdas, former Chief Election Commissioner N Gopalaswami, former Secretary to the Prime Minister K R Venugopal and nuclear scientist P M Bhargava, pleaded an expert nuclear regulator independent of the government be set up to do a comparative cost-benefit analysis vis-?-vis other sources of energy.

They submitted the apex court should rule that in the case of a nuclear accident, all nuclear operators and suppliers, would be jointly and severally and absolutely liable for civil damages and their financial liability would be unlimited.

They have also pleaded the court to quash all the agreements signed between the government and private companies, for supply of nuclear reactors and equipment, based on private negotiations, without any competitive process and safety evaluation.

"The government’s plans for expansion of nuclear power programme and construction of newer and huge nuclear power plants without undertaking a thorough safety and comparative cost-benefit analysis, clearly made under the influence of foreign countries and multi-billion dollar nuclear industry, shows arbitrary decision-making, based on extraneous considerations and non-application of mind," the petition said.

"The Civil Liability for Nuclear Damage Act, 2010, by capping the financial liability of operators and by making suppliers not liable violates the polluter-pays principle and the absolute liability principle which have become recognized as part of the law of the land and puts to grave and imminent risk the right to safety, health, clean environment and life of the people," the petition said.

It pointed out that Nuclear Power Corporation of India Ltd is planning to construct 36 imported reactors by 2032.

Four 700 MW Pressurized Heavy Water Reactors, two at Rawatbhata in Rajasthan and two at Kakrapur in Gujarat are under construction. Two reactors in Koodankulam district of Tamil Nadu and two reactors in Haripur district of West Bengal are under construction based on Russian design.

The plant in Koodankulam has met with stiff resistance from people in the area.

Not Enough Bureaucrats

There’s a new article in the Washington Monthly making the point that we need federal bureaucrats to manage spending, including spending on private contractors, and that understaffing the government — which we’re doing already, and will do more of if the right gets its way — actually increases the deficit. I agree. And with perfect timing, we have a new report finding that tens of billions have been wasted on undersupervised contractors in Iraq and Afghanistan.

What’s happened in American political discourse is that constant repetition has drilled in the message that government officials are always engaged in pointless activity, and that private is always better — even if you’re hiring private contractors to do government work, which means that there’s no market competition. None of this is true. Federal offices, in my experience, are quite thinly staffed and overstretched, despite having very real jobs to do. And the experience with outsourcing to contractors has been mixed to bad across the board.
The thing is, any private corporation would have no trouble understanding the argument that you need more auditing, more supervision, to keep costs under control. But when it comes to government, the myth of the useless bureaucrat persists. Of course, that’s the way the contractors like it.

Bureaucrats sending sensitive information on BlackBerrys

The Canadian Press

OTTAWA—Senior federal bureaucrats are sending sensitive government information on their BlackBerrys despite warnings to stop.
Deputy ministers at Transport Canada, Veterans Affairs and Public Works have all used a BlackBerry feature called PIN messaging to discuss information that is supposed to be secure, The Canadian Press has learned.
PIN messaging allows BlackBerry users to send messages directly between devices over wireless networks, bypassing email servers.
The privacy commissioner and Communications Security Establishment Canada (CSEC) — the federal agency responsible for information security — have explicitly said the PIN service shouldn’t be used for material considered sensitive.
The vulnerability of government communications was exposed this week with the revelation that computer networks at two federal departments were compromised by hackers. Exactly what the hackers were after is unclear but Internet service at the Treasury Board and finance department has been curtailed as a result.
In the case of PINs, some or all of the departmental records released under Access to Information were censored because they contained information that could compromise security, economic interests or detailed the operations of government.
PIN messages are popular because they travel faster than emails and there is the perception they are secure because they are encrypted and not stored. But they can be cracked.
“The key used is a global cryptographic ‘key’ that is common to every BlackBerry device all over the world,” a CSEC security bulletin says.
“This means any BlackBerry device can potentially decrypt all PIN-to-PIN messages sent by any other BlackBerry device, if the messages can be intercepted and the destination PIN spoofed.
“Further, unfriendly third parties who know the key could potentially use it to decrypt messages captured over the air.”
None of the departments provided an explanation as to why the PIN function is being used to send sensitive information.
Security experts say the risk is real.
Agencies “can install any sort of procedure and systems and policies they want for email, for Internet access for everything else, but this is a total grey area,” said Keith Murphy of Defence Intelligence Inc.
“If something does happen, they have no recourse.”
In an audit of five federal agencies released in October, privacy commissioner Jennifer Stoddart found all of them in violation of PIN-to-PIN policy.
“Existing policies surrounding wireless devices lack key elements — including restrictions on the use of PIN-to-PIN messaging — and four of the five entities lack documented procedures to mitigate the risk of a data exposure resulting from a lost or stolen wireless device,” she found.
Late last year, the U.A.E., Saudi Arabia and India threatened to shut down BlackBerry service in their countries because PIN messages couldn’t be monitored by the government.
Canadian government departments are required to have a capture mechanism for PIN messages in place if they are used. That’s because they constitute government records and are therefore subject to Access to Information.
But it’s up to each department to decide if PINs are allowed. A request to Citizenship and Immigration for PIN messaging came up empty, with subsequent documents suggesting that department forbids use of the service.